Creative Workshops

Introduction to brand guidelines

Suitable for: Startups, small businesses
You have a business logo, but is that enough? It’s important for businesses, regardless of size, to have a consistent visual brand voice and invest in a brand guideline to save time in planning future campaigns.
This workshop provides an introduction to create a preliminary brand guideline dossier to maintain consistency.

• Introduction to brand guidelines
• How to choose typography
• Establishing identity through colours
• Tone of voice
• How to work with a designer

Duration: 2 hours.
What you need: Sketchbook, a laptop (ideal but not compulsory).

Developing your brand personality and voice

Suitable for: Startups, small businesses
Every good business should have a brand identity. But have you got a strong brand personality that sets you apart from your competitions? How do you cultivate your brand persona?
This workshop is aimed at early stage startups and small businesses who are ready to maximise their brand potential and present a confident identity that is attractive to customers and investors.

• What is a brand persona
• Where to apply it
• Brand archetypes
• House style

Duration: 2 hours.
What you need: Sketchbook, a laptop (ideal but not compulsory).

Producing a fashion lookbook

Suitable for: Small businesses, photographers
A lookbook is an important portfolio and marketing tool for creative entrepreneurs especially in fashion and lifestyle brands.
It informs your customers of the latest trends, seasonal campaign or new products that your business may roll out.

• Planning a concept
• Choosing hero images
• Editing styles
• Introduction to lookbook layout design
• Creating print ready files

Duration: 4 hours.
What you need: Sketchbook, a laptop.

Improve your basic photography skills

Level: Beginners
This course is aimed at individuals who wish to improve their photography beyond Auto modes and understand the basic settings.

• ISO
• Shutter speed
• Aperture
• White balance
• Composition

Duration & venue: 4 hours. Indoor & outdoor location.
What you need: A digital camera. Comfortable shoes.

Developing your visual voice and style

Level: Intermediate
This workshop is aimed at photographers who want to further develop their personal voice, build self-confidence and use art direction to set themselves apart as creatives

• Identifying visual voice
• Developing narrative
• Experiments & style explorations
• Light characters

Duration & venue: 4 hours. Indoor & outdoor location.
What you need: A digital camera, speedlight flash.

Introduction to lifestyle photography

Level: Beginners
This workshop is aimed at small businesses or individuals who primarily use smartphones to create images for social media channel.

• Simple product and food shots
• Composition
• Apps for editing on-the-go

Duration & venue: 2 hours. Indoor & outdoor location.
What you need: A smartphone camera.

Lifestyle photography for small businesses

Level: Intermediate
Today it’s very important for businesses to communicate their brand message through aspirational images on social media and marketing channels.

This workshop is aimed at small businesses or freelance creatives who want to produce lifestyle photographs within an in-house setup without a huge cost.

• Hero images
• Basic styling
• Setting up home studio
• Food & lifestyle shots
• Light characters

Duration & venue: 4 hours. Indoor & outdoor location.
What you need: A digital camera, speedlight flash.

Street portraiture for fashion lookbook

Level: Intermediate / Advance
This course is an extension of lifestyle photography workshop. It focuses on lifestyle portraiture and street style photography for lookbook purposes.

This workshop is suitable for entrepreneurs, fashion blogger and art directors.

• Art direction
• Choosing location
• Styling
• Light techniques

Duration & venue: 4 hours. Indoor & outdoor location.
What you need: A digital camera. On-camera flash or speedlight flash.

Portraiture photography for corporate profiles

Level: Intermediate / Advance
A good profile photo on LinkedIn could inspire confidence. This course is aimed at those who want to create portraiture headshots for their workplace or professional purpose.

You will also learn how to improve boring corporate shots and convey the organisation’s image in an interesting way.

• Composition
• Lighting technique
• Art direction

Duration & venue: 4 hours. Indoor & outdoor location.
What you need: A digital camera, speedlight flash, portable reflector.